Perceptions, Attitudes, Interests And Concerns About Clean Meat

In this survey, initial strong feelings of disgust and perception of cultured meat as “unnatural” were followed by acknowledgement of the benefits to society that cultured meat can bring.

Plant-based or clean meat alternatives to animal protein are being hailed as potential saviors of the environment, and can – if widely adopted – reduce the suffering of millions of animals. What’s more, previous studies, including our Faunalytics study of clean meat and consumer acceptance, have shown that people are willing to try cultured meat and incorporate it into their daily lives. This study explores the attitudes of perhaps the most important group of people to adopt clean meat: current meat-eaters.

See the full report of the survey here.