What's in the name? Clean vs Cell-Based Meat

After two years of “clean” being a preferred convention by many in the field, recently a joint letter signed by Memphis Meats — the first company ever founded in order to commercialize such meat and an early popularizer of the term “clean meat” — and the North American Meat Institute offered a new name to consider. “Moving forward,” the joint letter notes, “we will use the term ‘cell-based meat and poultry’ to describe the products that are the result of animal cell culture.”

Paul Shapiro investigates the impact this could have on the budding new industry - one where the first impression of the consumer is so drastically important.

View the full article here.